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Frequently asked questions
Do you realize the ways that people acquire information have been changing significantly overtime? In the old days, they mainly obtained information from newspaper, radio and television. These sources, however, are quite limited because they only work well locally. Although these traditional media of communication are still being used, the internet world has quietly emerged as a new and more effective way of information flows.
Today fb is the largest social media connecting billions on people to one another, with this it provide the best platform to put your ad on the targeted customer.
This trend is kind of metamorphosis which allows companies to make good use of social media such as Facebook to promote themselves. Nonetheless, at the same time they also need to be sensitive to Facebook users’ preferences and behaviors in order to do a good marketing job through the Facebook platform. It must be recognized that nowadays people are not passive anymore by satisfying with just absorbing information as given, but they also prefer to be able to interact with other people or giving out their own views on the internet – reflecting perhaps a subtle way to achieve self-actualization.
Online marketing and Google AdWords - the two go hand in hand.
When a prospective customer is looking for a product, service, promotion, or anything from anywhere in the world, they’re likely going to search for it on Google. That customer is looking for you, and Adwords gets you found.
For a small business, Google AdWords can be a hugely successful method of driving traffic, marketing your product and ultimately getting increased sales.
Any business, regardless of size, wants to be found on the first page of Google. Getting seen by customers at the exact time they are looking for your information, products, services, deals or location is intent marketing (marketing based on someone intending to find your products), and it’s profitable.
Google gives you location targeting options. So if you’re a locally based business, (such as a neighborhood restaurant), a regional company (such as a state bank), or even an e-commerce site (with, say, country shipping restrictions), you can geo-target to get seen by your consumer. And you’re not wasting ad dollars on those who aren’t in your area.
Your customer might be right outside your door when they’re searching for your products or service.
Google AdWords gives you loads of mobile optimization options and allows you to target with both text ads and image ads.
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.
Given the Internet’s tremendous rise in popularity, today’s marketers refer to other media channels that aren’t connected to the World Wide Web as “offline.” Offline marketing strategies utilize offline media channels to create awareness of a company’s products and services. These campaigns can include radio and print advertising – including billboards, signs and pamphlets – telemarketing, and television ads.